| Websites often have three main types of pages | | | | 284 86 89800 taylor made golf clubs |
| built for visitors - article pages, main | | | | |
| pages and homepages. | | | | 272 83 17700 golf club review |
| | | | |
| In the strategy outlines in "Creating Fat | | | | 255 78 44800 cheap golf clubs |
| Affiliate Sites" (see resource box to get | | | | |
| your free copy) these three types of page | | | | 186 57 11000 free golf tips |
| have very different functions:a) articles - | | | | |
| get trafficb) main pages - sell affiliate | | | | 184 56 13800 golf swing tips |
| productsc) homepage - helps direct your | | | | |
| visitors to what they want on your site. | | | | Once you have ordered your keywords by count, |
| | | | go down the list, and select several phrases |
| The keywords I would choose for each type of | | | | that "encompass" your niche. |
| page meet different criteria. | | | | |
| | | | In my example, I am looking for makes of golf |
| Let's look at some real data, so I can better | | | | clubs. |
| explain the differences in keyword choice for | | | | |
| these types of pages. In this article we'll | | | | The 7th most searched for phrase is: |
| look at the main pages. | | | | |
| | | | "golf club reviews" with 138 searches a day |
| My keyword research was carried out on "golf | | | | at Google. While it is not the make of a |
| clubs", and I found 1815 phrases at | | | | golf club (therefore not suitable as a main |
| Wordtracker related to this niche. | | | | page of my site), it would make an excellent |
| | | | phrase to target for my homepage considering |
| There are various ways you could approach | | | | the types of articles I discussed writing |
| this site, but I think a good strategy would | | | | earlier. |
| be to have main pages that target the popular | | | | |
| manufacturers of golf clubs. | | | | Here are the top makes that people are |
| | | | actually searching for (data is number of |
| The articles could then be reviews of | | | | searches at Google every day, and competing |
| different golf clubs, help and tips on | | | | pages): |
| choosing golf clubs, even golfing tips would | | | | |
| be relevant. | | | | 125 153000 callaway golf clubs |
| | | | |
| Let's consider the main pages first. | | | | 92 43800 ping golf clubs |
| | | | |
| The technique I use to find the main pages is | | | | 49 43600 cleveland golf clubs |
| simple. Sort the phrases according to Count, | | | | |
| with highest count at the top. 99.9% of the | | | | 39 22500 nike golf clubs |
| time, this allows you to quickly map out the | | | | |
| main pages of your site. | | | | 39 17700 cobra golf clubs |
| | | | |
| Here is what the top results look like: | | | | 37 54800 adams golf clubs |
| | | | |
| Count 24Hours Comp. Keyword | | | | 33 32200 mizuno golf clubs |
| | | | |
| 2958 899 3500000 golf clubs | | | | 33 61400 wilson golf clubs |
| | | | |
| 969 295 289000 used golf clubs | | | | As you can see, these phrases have high |
| | | | competition. |
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| | | | Trying to compete for any of these terms is |
| 688 209 664000 golf tips | | | | going to involve a lot of off-page |
| | | | optimization (months of work). That is the |
| 681 207 283000 discount golf clubs | | | | reason our strategy uses lower competition |
| | | | phrases in articles, to drive traffic to |
| 617 188 498000 golf swing | | | | these pages. |
| | | | |
| 455 138 44400 golf club reviews | | | | We have easily identified the main pages of |
| | | | our Golf Club site. What we need to do next, |
| 423 129 3600000 golf club | | | | is to write the main pages, pre-selling our |
| | | | visitors into loosening the strings on their |
| 411 125 153000 callaway golf clubs | | | | wallets. However, to complicate things |
| | | | further, we need to theme each page so that |
| 333 101 54800 golf club clones | | | | the search engines are left in no doubt about |
| | | | the topic of our page. This themeing will |
| 301 92 43800 ping golf clubs | | | | help your page get found for a variety of |
| | | | phrases related to the main phrase. |
| 298 91 20300 clone golf clubs | | | | |
| | | | Sounds complicated, doesn't it? |